To address the low number of online delivery orders, Pizza Inn Zambia devised a comprehensive strategy centered on launching an in-house Pizza Inn delivery app. The primary objective was to significantly increase deliveries to represent 25% of total revenue within an ambitious 8-month timeline.

During the initial launch phase, the team placed a strong emphasis on streamlining delivery times, aiming to complete orders within a remarkable 35-minute window. This focus was a strategic decision, as it was identified that Pizza Inn Zambia’s delivery speed could be a key differentiator in the market, with competitors typically taking between 45 minutes to 1 hour to deliver orders.

To achieve this goal, the team leveraged advanced system analytics to meticulously identify and address areas for improvement in the delivery process, ensuring maximum efficiency and speed.

Once the delivery service achieved the desired speed and quality benchmarks, an aggressive marketing campaign was launched to promote the new in-house delivery app and drive customer engagement. The campaign was designed to raise awareness of the improved delivery service, highlighting the speed and convenience of ordering from Pizza Inn Zambia.

To track the progress of the delivery sales growth, the team implemented a robust monitoring system, measuring performance on a daily basis. Targets were set and closely monitored, with the delivery team incentivized based on their ability to enhance the overall customer experience.

Overall, this strategic approach not only significantly increased online delivery orders but also positioned Pizza Inn Zambia as one of the leaders in the market, known for its fast and reliable delivery service.