The Covid-19 pandemic posed unprecedented challenges for the restaurant industry, requiring us to swiftly adapt and innovate to safeguard our business. We devised a unique strategy to utilise select restaurants’ ample parking space, transforming it into a novel ‘roadhouse’ concept to cater to our customers’ needs while adhering to safety guidelines.

To minimize physical contact, we introduced QR code menus, allowing customers to access our offerings digitally. Payments were seamlessly conducted through mobile money, ensuring a contactless experience. Additionally, we revamped our service approach, with 1950s-themed waitstaff serving customers directly in their vehicles. To enhance the waiting experience, we installed large screens in the parking area, broadcasting music videos with sound transmitted through customers’ car radios, creating a fun and engaging atmosphere during these challenging times.

Our commitment to safety, coupled with innovative thinking, enabled us to navigate the pandemic’s challenges successfully and continue serving our customers with the same quality and care they expect from us.