I founded Big Square Kenya (BSQ) in 2012 with a vision to fill a gap in the casual dining segment of the market. The aim was to provide middle-class Kenyans with a moment of happiness in a relaxing, affordable, and family-friendly setting with a fun ambiance, serving food made fresh to order using locally sourced ingredients. The brand quickly gained a loyal following and became a proudly Kenyan establishment.

BSQ’s mission was to differentiate itself through experiential marketing, creating brand awareness, and solidifying its position as a casual dining brand. The company also prioritized supporting small-scale suppliers, many of whom grew alongside the brand.

The journey has been incredibly fulfilling, with valuable lessons learned during the creative, team-building, and growth phases.

Today, BSQ operates at 12 locations across Kenya